Samsung Gave 260,000 Employees AI. Few Will Use It Well.

Giving employees the tools doesn’t change how the work gets done.

On June 9th, Samsung announced that ChatGPT, Gemini, and Claude will be rolled out across every team at Samsung Electronics by the end of this year, with the rest of the Samsung Group to follow. It’s one of the largest enterprise AI rollouts ever announced.

The way Samsung plans to measure whether the rollout works is the part of the story every operator…